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The boring basics still win.
Offers, distribution, and copywriting: the fundamentals that outlast every hype cycle. Join the list and you'll get every essay and every announcement first, in short emails, only when there's something worth saying.
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Essays worth the time
Long-form pieces on what actually moves a business. Usually a few thousand words, usually argued out in public first, always something I believe rather than something that trends.
What I'm building
When I launch, publish, or announce something, this list hears about it before anywhere else. That is the entire reason it exists.
Nothing else
No daily dispatch. No twelve-part automated sequence. No webinar funnel. If there is nothing worth saying, I do not send anything.
Recent issues
What AI Hasn't Changed: A Review of the Boring Basics from an Old Guy
AI changed the cost of building. It did not change the cost of being wrong. A review of the boring basics, ten years after I stopped writing about them.
Read it →July 30, 2026I Need You to Know That I Had Cancer and Survived
I was diagnosed with lymphoma in March of 2020 and told almost no one. Five years cured, this is the story, and why cancer survivors need to tell theirs.
Read it →July 21, 2026New Blog: Hi
Clay Collins here. What this site is, where I've been hiding for the last stretch, and what I'm building next. If you want it first, start here.
Read it →Who's writing
I co-founded Leadpages and ran it as CEO to more than 48,000 paying customers and 175 employees, raising $38 million across two rounds. I led the acquisition of Drip and later served as chairman of its board. After that I co-foundedNomics, which became the #3 crypto data site in the US by traffic. I wrote The Interactive Offer.
Then I went quiet for about a decade. I'm writing again, and this is where it lands first.
Come along for the next one.
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